Hello! My name is Tom Good and I live in London, England. By day, I work for Hugo & Cat as a Senior Experience Designer. In my spare time, I do freelance UX and graphic design, lift weights, drink coffee, watch films, eat burgers, and adventure through foreign countries. I’m a highly ambitious, multi-skilled designer and creative problem solver. I enjoy consistently proving my skill set and creating amazing pieces of work. I’m not the kind of designer who quietly sits in the corner.


Hugo & Cat

Sep 2015 – Present

Senior Experience Designer

Leading project teams to create new experiences for key business clients. Mentoring junior Experience Designers, proposal of new projects for existing programmes of work, and managing key UX deliverables such as measuring customer satisfaction and user testing programs. Continuing to develop UX mastery through working with international clients on global development projects. Diving into new areas with partner agencies to define new customer experiences.


London & Hong Kong
Sep 2013 – Sep 2015

Senior User Experience Architect

Working on large scale projects from concept, through to supporting development. Included responsive website design for the National Trust and joining the Renault team on one of world’s largest website design and build projects.

Associate User Experience Architect

Working on major projects for global brands, including app, web and, specialist interface design. Spent several months working in Hong Kong with a new client to build the design team, a client facing role requiring excellent presentation skills.


Aug 2012 – Sep 2013


Working as a designer primarily on Sky Go, Sky+, and Sky WiFi apps across iOS, Android, Xbox, PS3, and all Web platforms. Later work focused on new concepts for the future of the Sky TV platform.

One Is More

Aug 2010 – Aug 2011

Junior Designer

Various print and digital projects including magazines, DM, web design, digital advertising, PR, online games and more. I was given control over smaller projects and worked closely with clients, printers and, external suppliers to ensure projects were completed on time.


Loughborough University

2008 – 2012

BA Hons Industrial Design & Technology

1st Class Honours Degree with Diploma in Professional Studies. Selected to Exhibit at New Designers 2012, short-listed for Enterprise Award 2012, winner POPAI Student Awards Silver 2010. Major project focused on targeted advertising.