GOOD BY NAME…

I am a true product designer, with a background of broad skills that support my focus as a multi-skilled designer and creative problem solver. At every step in my career I have shattered preconceptions, delivered above expectation, and continued to evolve as a design leader. I have recently completed a Mini MBA in Marketing and continue to lead experience design at an agency of over 100 people. In the future I hope to find new opportunities that offers me the potential to grow and deliver innovative world-changing experiences.

 Professional Experience

Hugo & Cat

London
Sep 2015 - Present

Head of UX Design

Leading the UX discipline within the London team covering UX Strategy, User Research, and UX Design.

UX Director

Overseeing UX output across all agency accounts, leading the User Experience team, and working collaboratively with clients and internal teams to deliver world class experiences across a range of industries.


I focus on:

  • Insight driven design

  • Telling data rich stories

  • Applying principles of product design

  • Crafting new concepts with the latest technologies

  • Experience strategy and digital transformation

  • Elevating UX practices and processes

  • Deep collaboration and co-creation

Lead Experience Designer

Working as UX team lead to drive the quality of experience design within Hugo & Cat. Managing and mentoring a team of Experience Designers, establishing design process and methodology for programmes of work, proposal of new projects for existing clients, and overseeing the creation of key deliverables such as customer satisfaction measurement, user testing programs, and co-creation workshops. Strong focus on customer centric innovation, and working with businesses to turn concepts into reality. Leading project teams to create new experiences for clients such as Thames Water, Tourism Ireland, and varies brands of the Stanley Black & Decker family.

Senior Experience Designer

Continuing to develop UX mastery through working with international clients on global development projects. Diving into new areas with partner agencies to define new customer experiences that define the entire customer journey.

DigitasLBi

London & Hong Kong
Sep 2013 - Sep 2015

Senior Associate User Experience Architect

Working on large scale projects from concept, through to supporting development. Included responsive website design for the National Trust and joining the Renault team on one of world’s largest website design and build projects.

Associate User Experience Architect

Working on major projects for global brands, including app, web and, specialist interface design. Spent several months working in Hong Kong with a new client to build the design team, a client facing role requiring excellent presentation skills.

Sky

London
Aug 2012 - Sep 2013

Designer

Moving into an in-house job was a new experience for me, as was the scale of working at one of the UK’s largest and Top 100 digital companies. My role in the Product Design Development team started me out as a junior member of the team, working on the latest iterations of Sky Go, Sky+ and Sky Wifi apps. I quickly saw that repetitive asset creation was not really for me and researched and adopted automated processes using Photoshop and Apple Automator to speed up my workflow.

I pushed to gain more experience; when the team shifted to work on new projects, I eagerly took on more responsibility, being the only designer working on Sky Go and Sky+ across iOS, Android, Xbox, PS3, and all Web platforms. I would regularly explore new tools and methods for prototyping to enhance the quality of our mockups.

As the team began to trust my knowledge, I gained the opportunity to work on some amazing projects. One of my favourites focused on new concepts for the future of the Sky TV platform, which included customer research, collaborative ideation and concept development. The output from this project can still be seen in apps and updates released today.

One Is More

London
Aug 2010 - Aug 2011

Junior Designer

Working as a Junior in a tiny team has its advantages, working directly with the Creative Director I grew into a position to own small projects, including print design for magazines and brochures, and had the opportunity to work on creative projects for Crufts and St Georges Chapel in Windsor.

My skills in digital were able to be put to the test on projects such as websites for BLESMA and the British Frozen Food Federation (BFFF), whilst my knowledge of maths and game theory came in handy when we created a flash game to advertise BFFF.

With a little bit of project management, PR and Events thrown in, this job exposed me to a huge breadth of projects and taught me a lot about the wider design and marketing industry.

 Education

Marketing Week

Apr - Jul 2021

Mini MBA Marketing

The Mini MBA in Marketing is a CPD accredited, MBA standard course. Covering the same core marketing modules as leading MBA programmes

Led by Professor Mark Ritson, the course covers core MBA marketing content in 10 modules. Starting with Market Orientation, Research, and Segmentation, then moving through applying this thinking with Targeting, Positioning, and Objectives and lastly executing the strategic thinking with Product, Price, Marketing Comms and Distribution.

The material combines the underlying research and theories with applicable methods to put the most effective and imaginative tactics and techniques for developing successful marketing strategy into action.

Loughborough University

2008 - 2012

BA Hons Industrial Design & Technology (1st Class)

1st Class Honours Degree with Diploma in Professional Studies. Selected to Exhibit at New Designers 2012, short-listed for Enterprise Award 2012, winner POPAI Student Awards Silver 2010

Major project focused on targeted advertising, using a BID model of investment to allow shops in smaller communities or townships to jointly fund a digital loyalty system. The project aimed to directly tackle the decline of the high street and granted smaller businesses access to technology they would usually be unable to afford. 

Modules and focus areas:

  • Industrial Design sketching

  • Design for Manufacturing Technologies

  • Ergonomics

  • Entrepreneurship

  • CAD / CAMM

  • 3D modeling and rendering

  • Communication Design

  • Materials science

  • Product Design

  • Rapid Prototyping

Other courses

  • Google Online Marketing Fundamentals

  • Google Analytics Certificate in Advanced Analytics

  • IBM Design Thinking Practitioner

  • IBM Team Essentials for AI