Data liberation.
Cognite is a company full of smart cookies. Working with proprietary technology to command big data, they are on a mission to make better use of vast amount of information generated by various types of modern industries. The data middle men.
I worked on the design and build of Cognite’s website alongside fellow designers who focused on a full rebrand. The site was to be a way for the company to attract new business, but also to convey their ambitious mission statement and to attract other smart cookies to the company.
The work focused on the concept of bringing meaning to the incomprehensible, and we used this concept to guide the structure, content and visual design of every page.
The final product was successfully launched, and spurred additional growth within the business. Today the platform continues to be used to tell the Cognite brand story and showcase the latest innovations
Good stuff: ‘Bringing meaning to the incomprehensible’ was presented with the use a custom variable font, transforming parts of letters from unrecognisable geometric shapes to legible characters and revealing a sentence. I taught myself how to use font lab and created a unique typeface to achieve this effect.