New Pharma.

Grünenthal, a family owned pharmaceutical company knew it was time to reinvigorate their brand and digital presence. The aim was to…

“…deliver four to five new products to patients in diseases with high unmet medical need by 2022 and become a €2 billion company. “

Partner agency FutureBrand ran a rebrand project to be implemented across a series of new websites, including a corporate site and product information hub.

Hugo & Cat were tasked to concept, design and deliver a new corporate website. The delivery would consist of the front end HTML only, but setup and coaching support for in-house developers would also be provided as they would would complete the final build in Sitecore.

I led the UX design of this project, working with various parts of the business to understand specific needs, and was instrumental in creating one of Hugo & Cat’s first custom pattern libraries for this project.