Life insurance, that gives you life!

A new life insurance company, a brand still in development, and six weeks to design and launch a new marketing website and functional ‘get a quote’ experience.

Our client approached Hugo & Cat and FutureBrand to help them launch in a tight timeframe. A team from FutureBrand worked on the brand strategy and visual identity, whilst Hugo & Cat worked alongside a specialist development agency to design and build the website and quick quote journey. All parties came together during this time to define the company name ‘reviti’.

reviti’s mission is to provide life insurance for everyone, but also to provide the resources and support to help individuals improve their lifestyle, with the aim to reduce premiums over the course of their policy.

I worked on the marketing site and quote journey, mapping out the questions and logic required to fill out a form and validating the suggested implementation with the underwriters. One key aim was to simplify the journey, providing an indicative quote by answering a small set of questions, which required numerous iterations of the flow, legal signify, and ultimately additional backend logic to be created.

The design of the site was completed on time, with reviti working with Hugo & Cat for many years after initial launch to expand the site and company proposition.

Some parts of the site have since been updated