Bringing Kando* to a global web platform

Sony Electronics have partnered with Hugo & Cat for many years to craft unique product story content for each new product launch. With this high level of trust, Hugo & Cat were asked to work on UX optimisation and new feature development for the Sony Global Web platform.

I lead a small team who worked directly with clients based in Japan and a large development team based in Istanbul. We were asked to uncover new insights about the customer experience, and to use this knowledge to create new features that would optimise the platforms performance.

*Kando is a Japanese principle meaning to ‘the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value’. Sony have adopted Kando as a core design principle - ‘move people emotionally’