Flying in the face of ordinary UX

By reinventing the meaning of quality air travel, Virgin Atlantic managed to capture the hearts and minds of many customers, whilst establishing an expectation of an invigorating customer experience.

The brand worked alongside DigitasLBi for several years, embedding experience principles at all levels of the business and establishing an award winning website that years later still upholds these high standards. However, in 2014 their app experience was lagging behind.

The agency team spotted an opportunity, to showcase how a new app could easily boost the Virgin Atlantic digital offering, but also epitomise the brand experience in a completely new way.

I was brought into a secret team of four, locked in a basement for 6 weeks and tasked to turn this opportunity into a ‘ready-to-release’ iOS and Android app that could be sold to the client.

App has since been redesigned.