The world of low cost air travel is constantly innovating. Wizz Air have stayed up in the air by developing quickly since 2003, now connecting 150 destinations through lean and ultra efficient processed from their base in Budapest. The brand worked with Hugo & Cat sister agency, FutureBrand across many projects, and drafted me in to support with a concept and innovation brief for the future of air travel.

The brief was to ideate with a mixed team of Wizz Air stakeholders, including brand, marketing and digital leads, but also pilots and other crew members. Working with the FutureBrand team, we held a series of workshops to explore new target audiences, and ways in which to engage them. Ultimately forming a series of high level concepts.

I developed three concepts over several weeks, creating context scenarios for specific new persona and iteratively developing wireframes and visual designs to support the narrative. Three ideas were presented back to the Wizz Air team for operational validation and prioritisation.

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